Speaker:　Dr. Fang Fang Chen　
　　　　　 Assistant Professor
　 　　　　Department of Psychology
　 　　　　University of Delaware
Time:　　  10:00am - 11:00am
Date:　　　Mar 28 (Thu), 2013
Venue:　　Lecture hall, North Building

Abstract:

This investigation distinguishes interpersonally oriented social competence from intrapersonally oriented competence. It examines the influence of voters’ individualism and collectivism orientation on the roles of these two dimensions in predicting electoral outcomes. Participants made judgments of personality traits based on inferences from faces of political candidates in the U.S. and Taiwan. Two social outcomes were examined: actual election results and voting support of the participants. With respect to actual electoral success, perceived competence is more important for the candidates in the U.S. than for those in Taiwan, whereas perceived social competence is more important for the candidates in Taiwan than for those in the U.S. With respect to subjective voting support, within cultural findings mirror those found cross-culturally. Competence is valued more among voters who are more individualistic, and social competence is valued more among voters who are more collectivistic. These results highlight important omissions in the social perception/judgment literature.


Attachment:

　　"I” Value Competence but “We” Value Social Competence: The Moderating Role of Individualistic and Collectivistic Orientation in Social Perception and Judgment(.doc)